As I mentioned in an earlier post, my wife and I plan to climb Mt. Langley this summer as part of Backpacker Magazine’s Summit for Someone benefit. With our goal being to raise $6,000, we needed an event to help kick-start our fund raising efforts. That’s where the Summit Party came into play.

For several weeks, we promoted the party around town and garnered a ton of support, both locally and from our out-of-town friends. After the event, Beth did a write-up for the Summit for Someone blog: How to Throw an SFS Fund Raising Event. Read the rest of this entry »

The Learning at the Extreme Website, developed in October for Sail Newport and St. Michael’s Country Day School, has peaked the interest of at least one South African journalist as the the Volvo Ocean Race made its way around Cape Town last week.

Tanya Goodman, of Prestige Magazine in South Africa, is planning a short piece on the site and the efforts behind it, for inclusion in an article she is writing on the Volvo Ocean Race. Stay tuned for excerpts as they become available.

A recent pitch for an outdoor gear company called Wild Things, prompted me to do a little digging into the outdoor-oriented demographic. As a member of this demographic, I found that some of what I learned resonated with me. If you are out there trying to appeal to this demographic, you may find this of interest.

The Outdoor Perspective

While many of us spend copious amounts of time worrying about what we should be doing, those who love the outdoors spend more time time thinking about what they could be doing. For these intrepid folks, life is an adventure and something to be enjoyed. The outdoors is where they find pleasure, and when they aren’t outside, chances are they are thinking about what they could be doing outside, or what they could be doing to preserve it. Read the rest of this entry »