A recent pitch for an outdoor gear company called Wild Things, prompted me to do a little digging into the outdoor-oriented demographic. As a member of this demographic, I found that some of what I learned resonated with me. If you are out there trying to appeal to this demographic, you may find this of [...]

My wife and I plan at least one adventure every year. This has included white water, mountain peaks, French Polynesia, and a number of snowy slopes out West, back East, and a few in between. In light of the tough economic conditions, we decided that this year’s adventure should include not only some way of [...]

CETERIS®, Inc., is a global economic consulting firm that provides transfer pricing, intellectual property and valuation services and has been named as one of the 500 fastest growing private companies in America by Inc. Magazine, and one of the top 25 fastest growing companies in Illinois, Indiana and Wisconsin. Founded in 2003, Ceteris has grown [...]